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New Preservative-Free Mascara Formulas

This innovation provides complete protection of the product.

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By: Jamie Matusow

Editor-in-Chief

Taiki Group has developed antimicrobial mascara, with EcoG+, an antimicrobial resin that allows preservatives to be eliminated from the formula. This innovation provides complete protection of the product.

“It only made sense to introduce EcoG+ for an eye product. Risk of eye infections has a negative impact on mascara sales and some common preservatives can be irritating. Creating the first mascara that has no preservatives, yet is still safe to use is revolutionary,” says Jim Perry, President/CEO TaikiUSA. “With EcoG+, the package provides preservative protection, and the silica allows for a 40% – 70% reduction in use of petrochemical resins.”

The company is also introducing EcoG+ in Lip Gloss Tubes, Jars and Functional Containers for make-up and skincare uses.

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